Consistent, useful content builds trust long before a seller calls. Here are ideas that work, and a routine…
5 August 2026 · Media Team · 3 min read
Most agency website redesigns start with colours and layouts. The most successful ones start with a different question: how will this website generate more viewings and valuations?
Write down the actions you want visitors to take: book a viewing, request a valuation, contact an agent, register for listing alerts. Every page should support at least one of them.
Search listings, shortlist, ask questions, book a viewing. Remove every unnecessary step between seeing a listing and booking.
Research the agency, check recent sales and reviews, request a valuation. Make your track record easy to find.
If you manage rentals, give tenants a clear way to apply and landlords a clear reason to hand over their property.
BEFORE YOU LAUNCH
Keep your existing URLs where possible, or redirect old pages to their new equivalents, so you do not lose search rankings built up over years.
Set up analytics goals for viewings, valuations and chats before launch, so you can compare results against your old site.
A redesign is a starting point. Review enquiry data monthly and test small changes. The agencies that improve continuously outperform those that redesign every few years and then leave the site alone.
CloudST can add a Listing Assistant, WordPress listing plugins and Agent Cards to a new or existing agency website.
FREE 15-MINUTE DEMO
Tell us where leads slip through. We will show you exactly which CloudST agent fixes it, on your listings, your areas and your workflow.
KEEP READING
Consistent, useful content builds trust long before a seller calls. Here are ideas that work, and a routine…
A CRM only works if the data gets into it. Connecting chat, calls and calendars means every lead…
Portals are essential for reach, but they are rented space. Here is how agencies can balance portals with…