Consistent, useful content builds trust long before a seller calls. Here are ideas that work, and a routine…
5 August 2026 · Media Team · 3 min read
Sellers looking for an agent often start with a simple search: “estate agents near me” or “estate agents in Bryanston”. The businesses in the Google Maps results get the calls. Here is how to earn a place there.
Claim and verify your agency’s profile, then complete every section: category (Real estate agency), service areas, hours, phone, WhatsApp link, website and a clear description of the suburbs you serve.
The number, recency and quality of reviews all matter. Ask every client at registration and respond to every review, positive or negative.
Add photos of your team, office and recent sales. Post updates for new listings and show days. Active profiles tend to perform better.
Your agency name, address and phone number should match exactly across your website, portals, social media and directories.
A dedicated page for each suburb you serve, with local insight and current listings, strengthens your relevance for those searches.
Profiles can show how quickly a business replies to messages. Slow or unanswered messages send the wrong signal to sellers comparing agencies.
DON'T FORGET
Many sellers call straight from the Maps listing. If calls go unanswered while agents are at viewings, a voice agent can pick up, capture the details and book a valuation.
Your profile’s performance data shows calls, website clicks and direction requests. Combine that with the enquiries logged in your CRM to see how many valuations and mandates local search brings in.
Pairing a strong local profile with instant responses on calls and WhatsApp is one of the simplest ways for an agency to win more seller mandates in its area.
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